Brand Guide

Using our logos consistently is crucial for building trust and recognition. Always use the official logos provided here and never alter them. To ensure the logo stands out, maintain the appropriate clear space around it as defined in the Brand Book. All logos are available in black and white only.

Our logos are for use by A&M-San Antonio faculty and staff for marketing and informational purposes. If you are outside of the university and wish to use our marks, you must receive approval from Strategic Communications at stratcomm@tamusa.edu before use or submit the request to the Strategic Communications request form found on this webpage.

To download our brand logos, visit the Logos Download webpage.

University Logos Types

Primary Stacked Mark: Our main logo, ideal for most applications.

Primary Horizontal Mark: Use this version when space is limited and the stacked mark isn't a good fit.

Tertiary Mark: A simplified logo to be used only when the primary and horizontal marks are not suitable.

Primary Icon: The most simplified mark, reserved for applications where the other marks are unfit for use.

Logo Spacing

Logo Sizing

Incorrect Usage

Our color palette is essential to our brand identity. It defines our university's primary look and pays special tribute to our military-connected community. The palette includes primary and secondary colors that should be used as outlined below to comply with brand standards.

Primary Palette

Secondary Palette

Desert Willow PMS 7430 C CMYK 10, 38, 9, 0 RGB 223, 168, 190 HEX #DFA8BE	Texas Star PMS 7626 CMYK 14, 93, 100, 4 RGB 202, 54, 37 HEX #CA3625	Lantana PMS 715 C CMYK 0, 54, 94, 0 RGB 248, 141, 42 HEX #F88D2A	Sandstone PMS 468 C CMYK 13, 18, 39, 0 RGB 221, 201, 163 HEX #DDC9A3	Yellow Rose PMS 116 C CMYK 0, 18, 100, 0 RGB 255, 205, 0 HEX #FFCD00

Agave PMS 622 C CMYK 42, 16, 33, 0 RGB 152, 184, 173 HEX 98B8AD	Nopal PMS 346 C CMYK 57, 0, 53, 0 RGB 108, 202, 152 HEX 6CCA98	Cielo PMS 638 C CMYK 82, 7, 9, 0 RGB 0, 172, 216 HEX 00ACD8	Patriots' Blue PMS 301 C CMYK 100, 72, 27, 12 RGB 0, 73, 135 HEX 004987	Shale PMS 437 C CMYK 51, 57, 48, 17 RGB 122, 101, 105 HEX 7A6569

Old Glory Red: Texas A&M-San Antonio is a Military Embracing™ institution. The color Old Glory Red is a tribute to the R.E.D. (Remember Everyone Deployed) initiative. You are encouraged to use this color for military-connected events, R.E.D. Friday apparel and other materials in collaboration with the Military Affairs office.

Typography helps convey our brand's personality, from our impactful headlines to our detailed body copy. The official fonts are listed below.

Download Zip
Download all fonts in a .zip folder (ITS will need to install)

Primary Font: Oswald Regular. This free, open-source sans-serif font pairs well with Vollkorn and is used for headlines and titles.

Secondary Font: Vollkorn Regular. Used for subheadings and body copy. This is a free, open-source serif font that adds a sense of tradition.

Callout Font: Gotham. This font is used for special callouts and emphasis.

Typography Tips:

• Always use the official brand fonts.
• For web-based materials where the primary fonts may not be an option, you can use Georgia, Arial, and Impact, or similar Google/web font equivalents.
• Use script or stylized fonts sparingly and only for invitations or formal pieces.

The spirit mark is designed for Athletics, Recreation Sports, Official university merchandise, and Advancement Initiatives.

Athletic logos must not be altered or customized in any way.

To download our Athletic logos, visit the Logos Download webpage.

The Tile Pattern graphic element is a unique visual representation of our campus's culture and our community's rich heritage. Use this pattern as a design element to add texture and visual interest to your materials.

Imagery is a powerful tool for connecting with our audience. We use photography to reflect the vibrancy of San Antonio and the collective mindset of our university community.

People-Focused Imagery: Emphasize our personal approach and deep community connections by featuring authentic, people-focused photos.

Campus Landscapes: Use bold, expansive shots to showcase the beauty of our campus.

Image Treatment & Best Practices

• Framing & Lighting: Good lighting is key. The best light is found outdoors in the morning or evening. Avoid harsh flash and get as close and clear as possible to your subject.
• Keep it Clean: Avoid clutter in your photos, such as random backpacks or cups. Your goal is a clean, organized composition.
• Group Shots: Avoid unposed group shots unless you can properly arrange them.

Image Quality:

• Digital/Web: Images should be at least 72 DPI for use on websites and social media. Use photo editing software to optimize images and "save for Web."
• Print: Images must be high-resolution, 300 DPI or higher, for print publications. Generally, photos taken directly from a camera without editing are high-resolution.
• File Types:
  • JPEGs will have a forced white background.
  • PNGs, GIFs, and EPSs support transparent backgrounds.

Image Archive

• Campus Image Repository: Access a central collection of brand-approved images in our Photoshelter archive.
• To view our full archive, please schedule an appointment with Strategic Communications at stratcomm@tamusa.edu.